THE ASIA SMALL BUSINESS FEDERATION IN VIETNAM (ASBF)

Asia Small Business Federation (ASBF) is a regional organization representing the small and medium-sized enterprise (SME) community in the Asia-Pacific region. With the mission of promoting entrepreneurship, spreading knowledge and connecting regional businesses with the world, ASBF aims to become a prestigious common voice for SMEs in the journey of global integration.

ASBF is sponsored by Asia Marketing Federation (AMF) - a federation of national marketing associations in the region, playing a role in connecting and improving Asian marketing standards.

The organization was founded by Mr. Hermawan Kartajaya, founder of MarkPlus, Inc., a leading marketing consulting group in Southeast Asia, and one of the most influential marketing experts in the world. With more than three decades of experience, he was honored in the list of 50 leading global marketing thinkers and co-authored many works with Professor Philip Kotler - "the father of modern marketing".

Currently, as Chairman of ASBF, Mr. Hermawan Kartajaya directs development strategies, leads key initiatives in agriculture, women's entrepreneurship and digital transformation, realizing the slogan "Asia to the World".

Vision: To become a prestigious representative organization for the Asia-Pacific SME community, promoting modern business and international integration.

Mission: To promote SME research, education and policy; create a collaborative environment for entrepreneurs, scholars, and policy makers.

Members: ASBF brings together SME organizations and communities from countries and territories such as: Indonesia, China, Malaysia, Philippines, Thailand, Bangladesh, Japan, Australia and Hong Kong, ... together with associate members and individuals from all over the world.